KFC Franchisees Play Unexpected Role in Advancing Crypto Legislation as GENIUS Bill Becomes Law

President Donald Trump's signing of the GENIUS bill marks a watershed moment for cryptocurrency regulation, establishing the first stablecoin-focused U.S. law. The legislation's passage through Congress was notably aided by an unconventional lobbying effort from KFC franchise operators, who championed stablecoins' potential to reduce payment processing costs.

Industry analysts view GENIUS as foundational infrastructure for institutional crypto adoption. Bank of America and Charles Schwab have publicly reiterated their stablecoin strategies following the bill's passage, signaling growing mainstream financial sector engagement with digital assets.

Two additional crypto-related bills—the CLARITY Act and anti-CBDC legislation—remain in the congressional pipeline. Paradigm's Alexander Grieve characterized GENIUS as establishing a regulatory baseline that lawmakers could readily comprehend, setting the stage for more complex digital asset policies.